Home to Auberge Resorts Collection’s newest destination, historic Stanly Ranch offers a once-in-a-generation ownership opportunity yet to be built. Our job was to create a vision of what life might be like here—starting with a photo and video shoot I art directed. We used these assets throughout our brand communications, including two websites, three brochures, and 5 episodes of a two-part video series.
TO BRING STANLY RANCH ALIVE BEFORE IT OPENED, WE DEVELOPED THREE BOOKS FOR POTENTIAL BUYERS.
VIEW THE BROCHURE
WE DEVELOPED A TEASER WEBSITE TO TEASE THE BRAND BEFORE THE FULL WEBSITE LAUNCHED.
VIEW THE WEBSITE
WE DEVELOPED TWO VIDEO SERIES’S
AND SHOT THE FIRST FEW EPISODES OF BOTH.
SCOPE:
AUDIT/DISCOVERY, BRAND CONCEPT & IDENTITY DEVELOPMENT, COPY WRITING, PHOTO AND VIDEO ART DIRECTION, ASSET DEVELOPMENT, VIDEO SERIES, ADVERTISING, TEASER SITE, FULL SITE, PREVIEW BOOK, PRODUCT BROCHURES, FEATURES LISTS, BROKER PRESENTATION, BROKER APP, SEASONAL EMAILS