Eagle + West is a 745 unit luxury apartment building in the Greenpoint neighborhood of New York City. Our client wanted to capture the spirit of the building’s architecture with a brand that would attract Manhattanites with a residential community that helps them do their own thing in style.
INSTEAD OF FOCUSING ON THE BUILDINGS, WE FOCUSED ON THE SPACE BETWEEN THEM AS A PLACE READY TO BE FILLED. WE STARTED OUR BRAND COMMUNICATIONS WITH A DIGITAL BROCHURE AND WEBSITE.
WE ALSO DEVELOPED A WEBSITE VIEWABLE AT EAGLEANDWEST.COM.
SCOPE:
AUDIT/DISCOVERY, VOICE STRATEGY, BRAND PERSONALITY DEVELOPMENT,
VOICE & TONE GUIDELINES, COPY WRITING, CLIENT PRESENTATION, ASSET DEVELOPMENT