In a world of work-from-home, Oakland Tower—the tallest commercial tower in East San Francisco Bay—was looking to bring people back to the office with their real estate offering. That all started with a sunny brand narrative, punchy headlines, and an optimistic visual identity with lots of fun illustrations. What’s culminated is a stand-out brand identity in the very serious world of commercial real estate.

WE APPLIED OUR BRAND NARRATIVE AND IDENTITY TO A TEASER EMAIL, TEASER WEBSITE, FULL WEBSITE, DIGITAL BROCHURE,
AND A PRINTED POP-UP BOOK

SCOPE:
AUDIT/DISCOVERY, BRAND CONCEPT AND IDENTITY, VOICE STRATEGY, BRAND PERSONALITY DEVELOPMENT,
BRAND GUIDELINES, COPY WRITING, ASSET DEVELOPMENT, TEASER EMAIL, TEASER WEBSITE, FULL WEBSITE, DIGITAL BROKER BROCHURE, PRINTED POP-UP BOOK