Built on the antioxidant power of tart cherry juice, Cheribundi wanted to expand beyond their established roster of devotees, which ranged from 300+ pro/collegiate sports teams to gout sufferers. What they got was a revolution that turned muscle recovery into an integral ritual for a generation of millennial everyday athletes.
WITH AN ONGOING BRAND RELATIONSHIP, WE REBUILT CHERIBUNDI’S WEBSITE THREE TIMES. WE DEVELOPED NEW PRODUCT NAMING & POSITIONING SYSTEMS, CREATED COMMUNITY OUTREACH AND INFLUENCER PROGRAMS, DEVELOPED ASSETS, AND EVEN REPOSITIONED THEIR MISSION AND COMPANY VALUES. YOU NAME IT, WE DID IT.
SCOPE:
AUDIT/DISCOVERY, BRAND POSITIONING, COMPANY MISSION & VALUES, VOICE STRATEGY, BRAND PERSONALITY DEVELOPMENT,
ASSET DEVELOPMENT, NAMING, PACKAGE DESIGN, COMMUNITY PROGRAM, WEBSITE UX, COPY WRITING