We helped Live Nation revive Brooklyn’s legendary palace of entertainment for its second act as the city’s next great music venue. Originally engineered as ‘America’s first theater built for sound’ and known for a legacy of groundbreaking artistry, our work pulled through these key messages as part of a multi-faceted launch strategy. From in-house experiences and branded sponsor promotions to multi-channel content development, we elevated venue marketing from event promotions to branded communications.
WE APPLIED OUR BRAND NARRATIVE AND IDENTITY TO VENUE EXPERIENCES, WEBSITES, SOCIAL CHANNELS, VENUE TV CHANNELS,
OUT-OF-HOME, AND MERCHANDISE
SCOPE:
AUDIT/DISCOVERY, BRAND CONCEPT AND IDENTITY, VOICE STRATEGY, BRAND GUIDELINES, COPYWRITING, ASSET DEVELOPMENT, FULL WEBSITE, SOCIAL LAUNCH STRATEGY, SOCIAL CONTENT, VIDEO DEVELOPMENT