WORKING WITH STEVE BOB, WE CREATED DIGITAL VIDEOS FROM THE PERSPECTIVE OF POTENTIALS USERS AND SHOWED
WHAT “ICK” REALLY MEANS.
SCOPE:
AUDIT/DISCOVERY, VOICE STRATEGY,
BRAND PERSONALITY DEVELOPMENT, SCRIPT WRITING
FOR ANCESTRY.COM’S DNA TEST CAMPAIGN, WE TURNED THE “ICK” FACTOR
OF SPITTING
IN TO A FEATURE.
SCOPE:
AUDIT/DISCOVERY, VOICE STRATEGY,
BRAND PERSONALITY DEVELOPMENT, SCRIPT WRITING